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Financial Insights
The Silent Driver of China's Mobile Gaming Growth
China’s rise in mobile gaming wasn’t driven by luck, it was built on an ecosystem where ad agencies doubled as financiers, fronting UA credit that let studios scale fast and spend ahead of revenue. But as games mature and paybacks stretch longer, that once-brilliant model is reaching its limits. UA financing offers a new path forward, aligning capital with performance to keep growth moving.
Oct 20, 2025 — 5 mins
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