Player Versus BlogGet the latest gaming and consumer insights directly from the PvX team
The Advertising Arms Race: Get Creative or Get Cut
New creative concepts are being tested at record speed, and those who cannot keep pace with production and experimentation will fall behind.
Dec 01, 2025 — 8 min read
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Debunking the Four Biggest Misconceptions about UA Financing
Nov 19, 2025 - 4 min read
PvX ROAS Insights:What's driving the returns?
Oct 28, 2025 - 5 min read
The Silent Driver of China's Mobile Gaming Growth
Oct 20, 2025 - 5 min read
Introducing the PvX Lambda Financial Forecasting Suite
Oct 15, 2025 - 4 min read
Understanding the True Cost of Equity for High-Growth Companies
Aug 25, 2025 - 4 min read
How to Choose the Right UA Financing Partner: A Founder’s Guide
Aug 04, 2025 - 6 min read
The Inconvenient Truth of Scaling Gaming Apps
Jul 21, 2025 - 5 min read
What Do Good Cohorts Actually Look Like?
Jun 30, 2025 - 7 min read
The Right Financing at the Right Stage: A Guide for Gaming Companies
May 29, 2025 - 6 min read
Introducing PvX Lambda: Cohort Based Intelligence to Help Apps Scale Smarter
May 29, 2025 - 8 min read
Consumer App Watchlist: June 2025
May 29, 2025 - 6 min read
Launching PvX Lambda
Apr 28, 2025 - 2 min read
Viewed posts
Our Manifesto
Building a successful gaming company is one of the toughest challenges in business. In 2024, ZJ, Ri...
Jan 17, 2025 - 6 min read
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PvX Partners raises $3.8M to help scale consumer apps
Building a successful consumer app is a race against time. Every successful team eventually reaches ...
Mar 11, 2025 - 2 min read
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Launching PvX Lambda
At PvX Partners, we’re building the operating system for growth. Quality data is one of the most pow...
Apr 28, 2025 - 2 min read
Read moreThe Right Financing at the Right Stage: A Guide for Gaming Companies
Generally, among consumer tech startups, we observe that companies tend to overemphasize equity fund...
May 29, 2025 - 6 min read
Read moreIntroducing PvX Lambda: Cohort Based Intelligence to Help Apps Scale Smarter
Over the past year, we’ve had the privilege of speaking with over 250 game studios to help them ...
May 29, 2025 - 8 min read
Read moreConsumer App Watchlist: June 2025
Given the well-documented stagnation that has plagued the gaming industry since 2021, gaming-native ...
May 29, 2025 - 6 min read
Read moreWhat Do Good Cohorts Actually Look Like?
In an era where user acquisition costs are at all-time highs and benchmarks for profitable growth ar...
Jun 30, 2025 - 7 min read
Read moreThe Inconvenient Truth of Scaling Gaming Apps
Every successful mobile game reaches a pivotal moment when an untested product transforms into a pro...
Jul 21, 2025 - 5 min read
Read moreHow to Choose the Right UA Financing Partner: A Founder’s Guide
User acquisition (UA) financing is evolving fast. With new players entering the space- VC funds, pub...
Aug 04, 2025 - 6 min read
Read moreUnderstanding the True Cost of Equity for High-Growth Companies
Every type of financing comes with a price–but not all costs are equally visible. When companies bor...
Aug 25, 2025 - 4 min read
Read moreIntroducing the PvX Lambda Financial Forecasting Suite
Are you spending copious amounts of time preparing financial models for your apps? Are you making br...
Oct 15, 2025 - 4 min read
Read moreThe Silent Driver of China's Mobile Gaming Growth
China’s rise in the global mobile gaming space has been nothing short of extraordinary. In 2024 alon...
Oct 20, 2025 - 5 min read
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