logologo
documentGUIDES

Mobile app user acquisition guides: campaign checks, metrics and workflows, each with the formula and the fix

search

The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)

This PvX Partners guide lays out a 100+ item mobile UA audit, run top-down from a statistical validity gate through account-level, dimensional, delivery, and creative checks to final prioritization, each with a formula and cadence. It argues the biggest wins hide in the checks teams usually skip, and pitches PvX Delta as the tool that runs them all nightly.

Oct 02, 2026 — 15 min

Read more
image

ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign

Sep 29, 2026 - 15 min

image

Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers

Sep 25, 2026 - 10 min

Viewed guides

Trusted by

Some of the fastest growing businesses in the industry