GUIDESMobile app user acquisition guides: campaign checks, metrics and workflows, each with the formula and the fix
.png-j99mmp.png)
Guide
AppsFlyer vs Meta Ads Manager Install Discrepancy: Why the AppsFlyer Facebook Discrepancy Happens and Which Number to Optimize On
Why AppsFlyer and Meta Ads Manager report different installs — attribution windows, view-through, dedup, SKAN modeling — and which number to optimize on.
Oct 22, 2026 — 7 minutes
Read more
The PvX Delta Check Library: Every Family of PvX Delta Checks, What It Watches, and How Often
Oct 19, 2026 - 6 minutes
How PvX Delta Works: The Five-Stage Nightly Audit, From Validity Gate to Decision Brief
Oct 19, 2026 - 7 minutes
The CPI Formula: How CPM, CTR, and CVR Combine (and How to Use It to Diagnose Any CPI Move)
Oct 16, 2026 - 10 minutes
Campaign Limited by Budget? Find the Winners to Scale
Oct 16, 2026 - 15 minutes
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
Oct 15, 2026 - 15 minutes
The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Viewed guides
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
Oct 15, 2026 - 15 minutes
Campaign Limited by Budget? Find the Winners to Scale
Oct 16, 2026 - 15 minutes
The CPI Formula: How CPM, CTR, and CVR Combine (and How to Use It to Diagnose Any CPI Move)
Oct 16, 2026 - 10 minutes
How PvX Delta Works: The Five-Stage Nightly Audit, From Validity Gate to Decision Brief
Oct 19, 2026 - 7 minutes
The PvX Delta Check Library: Every Family of PvX Delta Checks, What It Watches, and How Often
Oct 19, 2026 - 6 minutes
AppsFlyer vs Meta Ads Manager Install Discrepancy: Why the AppsFlyer Facebook Discrepancy Happens and Which Number to Optimize On
Oct 22, 2026 - 7 minutes
Trusted by
Some of the fastest growing businesses in the industry