Why We're Building PvX

Building a successful consumer app is a race against time. Every successful team eventually reaches a turning point—when user acquisition becomes predictable enough to drive scale. But at this point, a critical question arises: What's the best way to fund that growth? Traditionally, founders have had three bad choices—bootstrapping, which slows down momentum; equity financing, which forces them to give up ownership; or traditional debt, which comes with rigid repayment terms that don’t account for performance volatility. We started PvX to change this equation.

Today, we’re excited to announce that PvX Partners has raised $3.8M in seed funding, co-led by Play Ventures and General Catalyst, with participation from industry leaders like Michail Katkoff (Deconstructor of Fun) and Matej Lancaric (two & a half gamers). This funding will accelerate the development of PvX Capital, our first product—a financing solution built specifically for gaming and consumer app companies looking to scale without unnecessary risk.

A Better Way to Fund Growth

PvX Capital offers Cohort Financing, which lets companies fund their user acquisition based on proven performance. Unlike traditional debt, our financing adjusts dynamically to your company’s performance—if a cohort underperforms, we share in the downside. And unlike equity, our model is non-dilutive. Once we recoup our principal and capped returns, all the remaining upside goes to the company.

Thanks to our partnership with General Catalyst’s Customer Value strategy, PvX can issue term sheets within 24 hours and deploy capital in a matter of days. We’ve already supported high-growth companies like Dabble, Top App Games, MysteryTag, and Playsome, helping them scale faster without the trade-offs associated with traditional debt or equity.

The Future of Scaling Consumer Apps

Cohort Financing is just the beginning. At PvX, we believe financing, data, and product insights must work together to help consumer apps reach their full potential. That’s why we’re building the PvX Unified Operating System, a platform that integrates financing with AI-driven insights to optimize user acquisition, product development, and capital allocation. Our proprietary data engine, PvX Lambda, already powers more intelligent underwriting and investment forecasting, and this is just the start.

As founders who have built and scaled gaming companies ourselves, we know firsthand the challenges of growing a business. We created PvX to provide the kind of financing we wish we had—fast, flexible, and aligned with the company’s success.

If you’re scaling a gaming or consumer app and want a partner who is completely incentivized in helping you scale — please get in touch through info@pvxpartners.com