Forecasting is often reactive, fragmented, and built on guesswork – especially for teams scaling fast. The PvX Lambda Financial Forecasting Suite changes that by turning historical cohort data into forward-looking financial clarity. By combining predictive modeling, scenario planning, and capital simulation, it helps gaming and consumer app companies move from uncertainty to precision.
Oct 15, 2025 - 4
Are you spending copious amounts of time preparing financial models for your apps? Are you making broad assumptions about how your business will grow and how that affects your bottom line? Is it painful for you to align your management team around different growth scenarios?
Financial planning in the app economy has never been harder. Teams spend weeks building models that quickly go stale. Forecasts often rely on broad assumptions rather than data, and aligning leadership on growth scenarios can feel like guesswork.
My colleagues and I have faced these familiar challenges firsthand as ex-operators. That’s why we built Lambda – our data and forecasting infrastructure for gaming and consumer apps – and now we’re taking it a step further.
This quarter, we’re proud to introduce the PvX Lambda Financial Forecasting Suite – a comprehensive, data-driven module that transforms cohort performance data into live, actionable financial plans.
Over the past year, Lambda has become a trusted platform for hundreds of gaming and consumer app companies – helping teams underwrite cohort performance, benchmark ROAS, and project lifetime revenue.
The Financial Forecasting Suite extends this capability beyond marketing analytics and into strategic financial planning, giving leadership teams a single system of truth for revenue forecasting, scenario modeling, and capital planning.
Built for apps that have reached scale, the Financial Forecasting Suite bridges the gap between user acquisition (UA) performance and financial outcomes.
Instead of intuition-based planning, Lambda lets executives design scenarios grounded in live cohort data and visualize their impact on P&L, cash flow, and capital needs, all in one interface.
Using proprietary data science models, Lambda continuously updates forecasts based on actual transaction data, ensuring your plan stays as dynamic as your business.
Lambda’s Financial Forecasting Suite consists of five interconnected modules, each turning historical data into forward-looking intelligence.
Forecast ROAS and revenue using payer retention, ARPPU and custom events up to 12 months ahead. The model updates monthly, enabling accurate payback estimation and more confident UA or product decisions.
Simulate hypothetical ROAS curves based on your marketing roadmap. Model the effects of channel mix shifts, spend changes, and monetization adjustments – informed by Lambda’s proprietary market intelligence.
Bring your UA forecasts and marketing plans together into a unified, real-time P&L. Instantly visualize EBITDA, revenue, and cash outcomes under different UA financing scenarios, including capital acceleration through PvX Capital.
Build and compare multiple cohort strategies side-by-side. With clear visualizations and saved assumptions, teams can stress-test decisions before committing spend.
Measure performance against plan each month. Lambda isolates variance drivers – spend efficiency, retention, or monetization – giving teams the clarity to act early and course-correct effectively.
In an environment where performance can shift weekly, Lambda’s Financial Forecasting Suite gives operators the agility to re-forecast and realign, all without leaving the data ecosystem they already use.
PvX is offering early access to the Financial Forecasting Suite for a limited number of companies between November – January 2025. All early access users will receive 3 months of free access and enhanced onboarding support.
Apply now for early access.
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