PvX Partners announces launch of PvX Lambda – a free cohort-analytics suite: benchmark ROAS, retention and payback, forecast performance, and confirm eligibility for up to $25M in annual cohort financing with a one-click MMP integration.
Apr 28, 2025 - 2 min read
At PvX Partners, we’re building the operating system for growth. Quality data is one of the most powerful levers for better financial planning and sharper decision-making—and we believe that power shouldn’t be reserved for the few. That’s why we’re launching Lambda, a suite of free tools that bring streamlined business intelligence to every studio and developer. With Lambda, you get access to the same proprietary tech that powers our underwriting platform.
Lambda turns your cohort data into clear, actionable insights. You’ll understand where performance stands today, how you compare to others, and what payback looks like in the future. We’re tackling the problem of historically opaque industry data: PvX benchmarks your games against live data from hundreds of cohorts in your category —so you’ll know where you stand. In one streamlined dashboard, you get:
User acquisition is one of the most powerful (and, typically, risky) growth levers in gaming. PvX Capital, our cohort-based line of credit, provides up to $25M in annual UA financing, adjusting dynamically to your performance. Due to its unique structure, PvX Capital shares risk in the downside scenario that your cohorts do not return their CaC investment. Lambda shows you exactly where you are in terms of PvX Capital eligibility. If you’re ready to scale, we’re ready to partner. If not, we’ll highlight areas to work on so we can revisit when the time’s right.
Companies backed by PvX Capital get more than funding. You gain access to a growing toolkit that powers performance across creative, measurement, and monetization. Our BD and product teams are constantly evolving our network to make every growth motion work harder together. This includes exclusive pricing and access to world-class solutions for creative automation, ROAS measurement and revenue optimization, with more in the works.
Visit PvX Lambda to get started. Lambda connects directly to your Mobile Measurement Platform (e.g. Appsflyer), with insights available within an hour of validation. Got questions or feature requests? Reach out anytime at info@pvxpartners.com.
Some of the fastest growing businesses in the industry
