Established in 2024, PvX Partners empowers gaming companies to win – unlocking access to user acquisition financing and tackling critical scaling challenges through a Unified Operating System.
Jan 17, 2025 - 6 min read
Building a successful gaming company is one of the toughest challenges in business. In 2024, ZJ, Ridzki, and I launched PvX to tackle this challenge head-on. Having spent over a decade in startups and gaming, we’ve learned firsthand how punishing this journey can be.
Mobile gaming appears accessible—game engines, development tools, and distribution channels are readily available—but these advantages create brutal competition. Copycats thrive, IP protection is minimal, and success requires fighting on multiple fronts with relentless effort, precise direction, and intense consistency. Few make it, but for those who do, the rewards are immense: in 2024, the top five gaming companies generated billions, capturing a large share of the overall market.
Our mission: We built PvX to help gaming companies succeed by providing them with the tools, insights, and capital needed to grow sustainably. At PvX, we believe velocity beats speed. It’s not just about moving fast but also ensuring you’re moving in the right direction.
Gaming founders face a lonely journey— filled with constant battles to allocate resources wisely, manage risk, and outpace competitors. At PvX, we’re here to help with that. We want to be the most helpful partners that founders work with.
The two biggest problems that founders face are 1) accessing the right type of capital to scale while optimizing for cost and risk and 2) identifying the correct signals from their business to make better product and marketing decisions.
On the financing front, every successful consumer app reaches a turning point: the moment an idea evolves into a profit-generating machine. In mobile gaming, where barriers to entry are low and competition is fierce, this breakthrough is both a triumph and a fleeting opportunity. The key to maximizing its economic potential is ramping up user acquisition as quickly as possible—without losing profitability. Hesitating or scaling too cautiously risks losing your market edge to competitors eager to seize the same opportunity.
At this stage, companies historically have generally had three options, all with their unique pros and cons, but none genuinely optimized for solving the use case of scaling user acquisition:
Bootstrap Growth (Slow Option): Use existing cash reserves and reinvest profits from successful campaigns.
Raise Equity (Expensive Option): Secure funding from investors by selling ownership in your company.
Borrow Money (Risky Option): Take on debt to fund growth.
Each option has significant drawbacks, forcing companies into compromises—until now.
The best of both worlds: equity and debt, without their downsides.
PvX offers a user acquisition financing facility designed for companies with generally predictable returns on marketing spend. This facility is:
Some of the fastest-growing consumer apps already use PvX Capital to scale faster:
Gaming companies juggle dozens of tools to manage user acquisition and product development, creating complexity and inefficiency. These tools rarely integrate and never inform each other, making it difficult to parse through various recommendations that often conflict and arrive at insights that take a consolidated view. Furthermore, these tools never take on performance risks. Developers shoulder all the downsides, while vendors collect fees regardless of the results.
PvX flips this model. We’re building an operating system for growth—a unified platform for user acquisition, product development, and capital allocation. By combining AI-driven insights with tailored financing, we empower companies to make smarter, faster decisions and sustain growth.
Our edge lies in our data: Supporting hundreds of gaming companies gives us unique visibility into industry patterns. By evaluating this data in the aggregate, we provide a diagnosis with actionable insights to drive incremental RoAS, all while ensuring privacy and security. We can help solve critical scaling challenges. To name a few, here is what our system will help you measure and optimize in its early iterations:
But insights alone aren’t enough. Growth requires capital. PvX pairs actionable recommendations with the funding to execute them, reducing risk and accelerating success for our partners.
PvX is more than a financial partner. We take a holistic approach to optimizing your growth. While our financing solutions address immediate growth needs, our operating system provides the insights and tools to make that growth sustainable.
We share the risk: Unlike traditional SaaS vendors, which collect fees regardless of outcomes, PvX invests its capital in its insights. If our strategies don’t deliver results, we share in the downside. This alignment ties our success directly to the success of our partners.
Creating a virtuous cycle: By providing funding, generating insights, and offering actionable recommendations, we enable gaming companies to scale faster and more effectively. The aggregated data from these partnerships strengthens our platform, creating better outcomes for all our customers.
At PvX, we are building more than solutions—we are building partnerships grounded in trust, innovation, and shared success. Our journey is fueled by the belief that gaming companies, and in fact all consumer app businesses, deserve better tools, smarter insights, and capital that works with them, not against them.
Some of the fastest growing businesses in the industry
