GUIDESMobile app user acquisition guides: campaign checks, metrics and workflows, each with the formula and the fix
Guide
How PvX Delta Works: The Five-Stage Nightly Audit, From Validity Gate to Decision Brief
How PvX Delta works: a five-stage nightly audit — validity gate, account trends, dimension slicing, creative pass, prioritization — explained step by step.
Oct 19, 2026 — 7 minutes
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The CPI Formula: How CPM, CTR, and CVR Combine (and How to Use It to Diagnose Any CPI Move)
Oct 16, 2026 - 10 minutes
Campaign Limited by Budget? Find the Winners to Scale
Oct 16, 2026 - 15 minutes
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
Oct 15, 2026 - 15 minutes
The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Viewed guides
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
Oct 15, 2026 - 15 minutes
Campaign Limited by Budget? Find the Winners to Scale
Oct 16, 2026 - 15 minutes
The CPI Formula: How CPM, CTR, and CVR Combine (and How to Use It to Diagnose Any CPI Move)
Oct 16, 2026 - 10 minutes
How PvX Delta Works: The Five-Stage Nightly Audit, From Validity Gate to Decision Brief
Oct 19, 2026 - 7 minutes
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