GUIDESMobile app user acquisition guides: campaign checks, metrics and workflows, each with the formula and the fix
Guide
Campaign Limited by Budget? Find the Winners to Scale
Campaign limited by budget and beating its ROAS target? Find capped winners with budget utilization and D7 ROAS vs target, then scale them in safe steps.
Oct 16, 2026 — 15 minutes
Read more
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
Oct 15, 2026 - 15 minutes
The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Viewed guides
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
Oct 15, 2026 - 15 minutes
Campaign Limited by Budget? Find the Winners to Scale
Oct 16, 2026 - 15 minutes
Trusted by
Some of the fastest growing businesses in the industry