GUIDESMobile app user acquisition guides: campaign checks, metrics and workflows, each with the formula and the fix
Guide
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
CPI only moves through CPM, CTR and CVR. Decompose the change, localize it by OS, geo, network and campaign, then fix the leg that actually broke.
Oct 15, 2026 — 15 minutes
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The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Viewed guides
Audience Saturation in Mobile App Campaigns: How to Detect Exhausted Audiences Before ROAS Drops
Sep 25, 2026 - 7 minutes
Creative Fatigue Detection for Mobile App Ads: Signals, Formulas, and Refresh Triggers
Sep 25, 2026 - 10 min
ROAS Dropping? How to Localize a D7/D30 ROAS Decline by Cohort, Geo, Network, and Campaign
Sep 29, 2026 - 15 min
The Complete Mobile User Acquisition Audit Checklist (100+ Checks Across Account, Geo, Network, Campaign, and Creative)
Oct 02, 2026 - 15 min
Why Is My CPI Increasing? A Three-Leg Diagnosis (CPM, CTR, CVR) for App Campaigns
Oct 15, 2026 - 15 minutes
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