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Gaming & Consumer Apps: What they should be learning from one another
A look into how gaming and consumer apps have been solving the similar problems in different ways.
Jun 05, 2026 — 2 min read
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What Should Your ROAS Target Actually Be? A Data-Backed Framework for App UA
May 28, 2026 - 5 min read
Five Questions Mobile Studios Are Asking Right Now
May 15, 2026 - 4 min read
Raising in 2026: The New Standard for Consumer Apps
Apr 27, 2026 - 3 min read
The Essential UA Financing Guide for 2026
Apr 24, 2026 - 3 min read
The Six-Month Path to UA Financing: How Mobile Studios Should Prepare Their Data
Mar 16, 2026 - 6 min read
The Economy Is the Collateral
Feb 09, 2026 - 4 min read
How UA Financing Levels The Playing Field In Mobile
Dec 25, 2025 - 4 min read
The Advertising Arms Race: Get Creative or Get Cut
Dec 01, 2025 - 8 min read
Debunking the Four Biggest Misconceptions about UA Financing
Nov 19, 2025 - 4 min read
PvX ROAS Insights:What's driving the returns?
Oct 28, 2025 - 5 min read
The Silent Driver of China's Mobile Gaming Growth
Oct 20, 2025 - 5 min read
Introducing the PvX Lambda Financial Forecasting Suite
Oct 15, 2025 - 4 min read
Understanding the True Cost of Equity for High-Growth Companies
Aug 25, 2025 - 4 min read
How to Choose the Right UA Financing Partner: A Founder’s Guide
Aug 04, 2025 - 6 min read
The Inconvenient Truth of Scaling Gaming Apps
Jul 21, 2025 - 5 min read
What Do Good Cohorts Actually Look Like?
Jun 30, 2025 - 7 min read
Consumer App Watchlist: June 2025
May 29, 2025 - 6 min read
Introducing PvX Lambda: Cohort Based Intelligence to Help Apps Scale Smarter
May 29, 2025 - 8 min read
The Right Financing at the Right Stage: A Guide for Gaming Companies
May 29, 2025 - 6 min read
Launching PvX Lambda
Apr 28, 2025 - 2 min read
PvX Partners raises $3.8M to help scale consumer apps
Mar 11, 2025 - 2 min read
Our Manifesto
Jan 17, 2025 - 6 min read
Viewed posts
Our Manifesto
Building a successful gaming company is one of the toughest challenges in business. In 2024, ZJ, Ri...
Jan 17, 2025 - 6 min read
Read morePvX Partners raises $3.8M to help scale consumer apps
Building a successful consumer app is a race against time. Every successful team eventually reaches ...
Mar 11, 2025 - 2 min read
Read moreLaunching PvX Lambda
At PvX Partners, we’re building the operating system for growth. Quality data is one of the most pow...
Apr 28, 2025 - 2 min read
Read moreThe Right Financing at the Right Stage: A Guide for Gaming Companies
Generally, among consumer tech startups, we observe that companies tend to overemphasize equity fund...
May 29, 2025 - 6 min read
Read moreIntroducing PvX Lambda: Cohort Based Intelligence to Help Apps Scale Smarter
Over the past year, we’ve had the privilege of speaking with over 250 game studios to help them ...
May 29, 2025 - 8 min read
Read moreConsumer App Watchlist: June 2025
Given the well-documented stagnation that has plagued the gaming industry since 2021, gaming-native ...
May 29, 2025 - 6 min read
Read moreWhat Do Good Cohorts Actually Look Like?
In an era where user acquisition costs are at all-time highs and benchmarks for profitable growth ar...
Jun 30, 2025 - 7 min read
Read moreThe Inconvenient Truth of Scaling Gaming Apps
Every successful mobile game reaches a pivotal moment when an untested product transforms into a pro...
Jul 21, 2025 - 5 min read
Read moreHow to Choose the Right UA Financing Partner: A Founder’s Guide
User acquisition (UA) financing is evolving fast. With new players entering the space- VC funds, pub...
Aug 04, 2025 - 6 min read
Read moreUnderstanding the True Cost of Equity for High-Growth Companies
Every type of financing comes with a price–but not all costs are equally visible. When companies bor...
Aug 25, 2025 - 4 min read
Read moreIntroducing the PvX Lambda Financial Forecasting Suite
Are you spending copious amounts of time preparing financial models for your apps? Are you making br...
Oct 15, 2025 - 4 min read
Read moreThe Silent Driver of China's Mobile Gaming Growth
China’s rise in the global mobile gaming space has been nothing short of extraordinary. In 2024 alon...
Oct 20, 2025 - 5 min read
Read morePvX ROAS Insights:What's driving the returns?
At PvX Partners, we finance and underwrite UA at scale across hundreds of mobile gaming cohorts each...
Oct 28, 2025 - 5 min read
Read moreDebunking the Four Biggest Misconceptions about UA Financing
Over the past year market awareness around UA financing has increased dramatically. When I first jo...
Nov 19, 2025 - 4 min read
Read moreThe Advertising Arms Race: Get Creative or Get Cut
New creative concepts are being tested by marketers at a record breaking pace. Creatives have become...
Dec 01, 2025 - 8 min read
Read moreHow UA Financing Levels The Playing Field In Mobile
In my second week at PvX, I was asked to sign a document outlining our core values. Integrity, humil...
Dec 25, 2025 - 4 min read
Read moreThe Economy Is the Collateral
Growth in mobile games has become structurally harder. The latest AppsFlyer 2026 State of Gaming rep...
Feb 09, 2026 - 4 min read
Read moreThe Six-Month Path to UA Financing: How Mobile Studios Should Prepare Their Data
Most studios fail the UA financing eligibility test because their cohort unit economics are not read...
Mar 16, 2026 - 6 min read
Read moreThe Essential UA Financing Guide for 2026
When you're spending 50–70% of net revenue on paid UA, that is no longer a marketing line item. It i...
Apr 24, 2026 - 3 min read
Read moreRaising in 2026: The New Standard for Consumer Apps
The era of easy money where you can raise by just having a pedigree and a slide deck is officially i...
Apr 27, 2026 - 3 min read
Read moreFive Questions Mobile Studios Are Asking Right Now
I've been getting the same set of questions from founders & UA managers over the past few months. Th...
May 15, 2026 - 4 min read
Read moreWhat Should Your ROAS Target Actually Be? A Data-Backed Framework for App UA
When I used to consult developers on user acquisition, the very first question I asked was always th...
May 28, 2026 - 5 min read
Read moreGaming & Consumer Apps: What they should be learning from one another
The convergence of gaming and consumer apps has become one of the most consistent themes I hear disc...
Jun 05, 2026 - 2 min read
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