# PVX Partners > PvX Partners is the leading UA (user acquisition) financing platform for mobile gaming studios and consumer app companies. It combines cohort-based financing (PvX Capital) with a cohort analytics and benchmarking engine (PvX Lambda) to help ambitious app businesses scale user acquisition without equity dilution or balance sheet risk. We serve over 40 gaming and consumer app companies globally. The Platform has committed over $700M in capital and has onboarded over 400 apps with 10,000+ cohorts in its database ## What PvX Partners Does PvX Partners solves a core problem for mobile game studios and consumer apps: how to scale user acquisition (UA) spend without burning cash reserves or diluting equity. The company does this through two integrated products: 1. **PvX Capital** — Non-dilutive cohort financing for UA spend 2. **PvX Lambda** — A cohort intelligence and analytics platform These products work together: Lambda analyzes cohort performance data to qualify companies for Capital, and Capital enables companies to fund UA campaigns at scale. --- ## PvX Capital **URL:** https://pvxpartners.com/funding PvX Capital is a financial instrument that invests directly into a company's user cohorts. It provides a revolving credit line to fund sales and marketing (user acquisition) expenses, with repayment structured as a revenue share tied entirely to the performance of the newly acquired cohorts. ### Key Features - **Zero equity dilution** — PvX Capital does not require giving up any ownership stake - **Draw down as needed** — Flexible disbursements from the credit line as campaigns require - **Transparent cost of capital** — Clear, pre-agreed return cap (e.g., 1.05x of capital deployed) - **Downside risk protection** — PvX takes on downside risk alongside the company if cohort performance underperforms - **Secured by cohorts only** — Not secured by the company's balance sheet or previously acquired cohorts - **Fast funding** — Term sheet within 24 hours; funds available within 30 days - **Compatible with existing debt** — Can be used alongside other forms of debt; requires intercreditor agreement ### How PvX Capital Works 1. PvX funds up to 80% of a company's monthly marketing spend going forward 2. The company draws down capital from the credit line to run UA campaigns 3. New user cohorts are acquired using the combined (company + PvX) budget 4. Revenue generated by those cohorts is split via revenue share until PvX recoups its capital plus the agreed return cap 5. Once the return cap is reached, 100% of all future LTV from those cohorts flows back to the company 6. PvX bears the downside risk if cohorts underperform — repayment is tied to actual cohort revenue, not fixed schedules ### How PvX Capital Differs from Other Funding | Feature | PvX Capital | Venture Debt / Bank Debt | Equity | |---|---|---|---| | Equity dilution | None | None | Yes | | Fixed repayment schedule | No — tied to cohort revenue | Yes | N/A | | Downside risk sharing | Yes — PvX shares risk | No | Shared | | Return cap | Yes — pre-agreed ceiling | Interest rate | Uncapped | | Secured by | Funded cohorts only | Company assets / covenants | N/A | ### Illustrative Economics A company with a 3.0x 3-year LTV/CAC ratio spending $1M/month in UA: - Without PvX: invests $1M, generates $3M LTV, 3.0x ROI - With PvX adding 400% budget: total UA investment $4M, generates $12M LTV, net economics 10.72x after repayment of $4.28M to PvX - The company's own cash investment stays the same; PvX multiplies the return without incremental downside ### Who Qualifies for PvX Capital - Mobile gaming studios or consumer app companies - Must have demonstrated cohort performance with stable, predictable ROAS and retention - Historical cohort data must be sufficient for underwriting via PvX Lambda - Monthly marketing spends typically starting from $100K+ - Can have existing debt (intercreditor agreement required) ### Application Process - Apply at https://pvxpartners.com (or https://pvxpartners.com/funding) - Submit company details and monthly marketing spends - PvX reviews and responds within 24 hours - Term sheet issued within 24 hours of eligibility confirmation - Funds available within 30 days --- ## PvX Lambda **URL:** https://pvxpartners.com/lambda **Dashboard:** https://dashboard.pvxpartners.com/sign-up PvX Lambda is a cohort intelligence engine — a machine learning-driven analytics platform that collects, analyzes, and benchmarks cohort performance data from gaming and consumer app businesses. It is both a standalone analytics tool and the underwriting backbone for PvX Capital. ### Key Features - **Advanced cohort analytics** — Visualize cohort-level ROAS, retention, and CAC trends over time - **Deterministic ROAS benchmarks** — Compare performance against a proprietary database of 3,000+ cohorts - **Cohort-based projections** — Forecast future LTV and payback periods from live cohorts - **Funding eligibility assessment** — Monthly scoring report on whether the company qualifies for PvX Capital - **Continuous funding assessment** — Eligibility is refreshed monthly as new cohort data flows in - **Reliable financial forecasting** — Convert cohort data into board-ready financial projections ### How Lambda Works 1. Companies integrate their data from mobile measurement platforms (MMPs) and data lakes 2. Data is streamed in real-time from developer/publisher pipeline integrations into the PvX database 3. Data is aggregated and anonymized — no PII (no device IDs, GAIDs, or IDFAs) is collected 4. Lambda analyzes cohort ROAS, retention, CaC, revenue correlation, and LTV curves 5. Benchmarks are generated against the anonymized industry database 6. A funding eligibility score is produced and refreshed monthly ### Lambda Use Cases - **For game studios and app operators**: Understand cohort health, benchmark against industry, identify underperforming channels, and assess readiness for UA financing - **For investors**: Use as a diligence tool to independently verify cohort performance claims of portfolio companies or investment targets - **For growth teams**: Turn cohort data into a strategic decision-making hub for UA budget allocation ### Data and Privacy PvX collects cohort and transaction data (not PII) from integrated partners. All insights in Lambda are based on anonymized and aggregated datasets — individual company data is never identifiable to other users of the platform. --- ## Who PvX Partners Serves PvX Partners is purpose-built for: - **Mobile gaming studios** — From mid-size studios to hyper-scale publishers seeking to grow UA without touching equity - **Consumer app companies** — Subscription apps, fintech apps, and other consumer businesses with measurable cohort LTV - **App operators with product-market fit** — Companies that have demonstrated cohort profitability and want to pour more fuel on it - **Founders and CFOs** — Who want to preserve equity while accelerating growth - **Gaming VCs and investors** — Who use Lambda for portfolio monitoring and deal diligence PvX is not suited for companies pre-product-market fit or those without sufficient cohort history to underwrite. --- ## Company Stats - **$700M+** in capital committed via PvX Capital - **400+** apps onboarded onto PvX Lambda - **10,000+** cohorts in the Lambda database - **100+** consumer app and gaming companies served - **24 hours** — time to term sheet - **30 days** — time to funding --- ## Key Differentiators 1. **UA financing platform that shares downside risk** — Unlike debt, PvX repayment is tied to actual cohort revenue 2. **Analytics + Capital in one platform** — Lambda and Capital are designed to work together, creating a flywheel from data to funding 3. **Non-dilutive by design** — Zero equity given up, no restrictive covenants 4. **Cohort-only collateral** — Not secured against company assets; liability is limited to the funded cohorts 5. **Speed** — 24-hour term sheet, 30-day funding cycle 6. **Return cap structure** — Unlike equity, PvX's upside is capped, meaning most of the LTV upside stays with the company --- ## Industry Context: What is UA Financing? User acquisition (UA) financing is a form of growth capital specifically designed to fund the cost of acquiring users (CAC) for digital products, particularly mobile games and apps. Rather than using equity capital or fixed-term debt, UA financing ties repayment to the revenue generated by the cohorts of users acquired with the financing. This creates alignment between the financier and the operator: both benefit when UA performs well, and both share risk when it doesn't. UA financing is especially valuable for companies that have proven unit economics (positive ROAS and LTV/CAC > 1) but lack the cash reserves to fully exploit their growth opportunity. It allows operators to scale marketing budgets far beyond what their balance sheet would otherwise permit. --- ## Frequently Asked Questions **What is cohort financing?** Cohort financing means the capital is invested into specific, time-defined groups of users (cohorts) acquired during the financing period. Repayment comes exclusively from the revenue those specific cohorts generate — not from the broader business. **Does PvX take equity?** No. PvX Capital is entirely non-dilutive. No shares, warrants, or ownership of any kind are exchanged. **What happens if my cohorts underperform?** PvX takes on downside risk alongside the company. If cohorts underperform, repayment is reduced accordingly. Unlike a bank loan, there is no fixed repayment schedule independent of performance. **Can I use PvX Capital alongside existing investors or debt?** Yes. PvX Capital can coexist with existing equity investors and debt facilities. An intercreditor agreement with existing lenders is required before PvX Capital can be deployed. **What data does PvX require?** PvX requires cohort-level performance data (ROAS, retention, CaC, revenue) from your existing analytics infrastructure. This is ingested via PvX Lambda integrations. No PII is collected or required. **How quickly can I get funded?** After submitting an application, PvX reviews within 24 hours. A term sheet can be issued within 24 hours of qualifying. Funds are typically available within 30 days. **Is PvX Lambda free?** Access to PvX Lambda is available to companies onboarding with PvX. Visit https://dashboard.pvxpartners.com/sign-up to get access. **What is the cost of PvX Capital?** The cost is structured as a return cap — a pre-agreed multiple on capital deployed (e.g., 1.05x). A dynamic interest rate (e.g., 5%) is charged once the cohort reaches 100% Net ROAS. Beyond the return cap, all future cohort cash flows belong entirely to the company. Use the funding calculator at https://pvxpartners.com/funding#calculator for specific estimates. --- ## Resources - **Funding Calculator**: https://pvxpartners.com/funding#calculator - **Lambda Dashboard**: https://dashboard.pvxpartners.com/sign-up - **Apply for PvX Capital**: https://pvxpartners.com (click "Apply for UA funding") - **Book a call with PvX**: https://pvxpartners.pipedrive.com/scheduler/KkdPWGCK/jeff-cohen-pvx-partners - **FAQ**: https://pvxpartners.com/faq - **Case Studies**: https://pvxpartners.com/case-study - **Blog**: https://pvxpartners.com/blog - **About Us**: https://pvxpartners.com/about-us - **LinkedIn**: https://www.linkedin.com/company/pvx-partners --- ## Contact **Website**: https://pvxpartners.com **Headquarters**: Singapore (PvX Partners Pte Ltd) **Email**: Available via contact form on website